Wholesale food supply & sourcing
Flat out for
your bottom line
the wholesaler that does the legwork
Flat Out Foods supplies cash and carries, food distributors, retail chains, hotels and independent stores with everything from ambient grocery to frozen. There is no webshop and no ticket queue. You get a rep who knows your business, a range that keeps growing, and a sourcing team that treats your margin like its own.
product lines in stock, with new ones landing every month
core categories, from ambient grocery through to frozen
dedicated rep per account, on first-name terms with your team
typical turnaround on a new line request, sample to case price
Who we serve
Built for the trade, end to end
We supply businesses that sell food, not the public. Each customer type buys differently, so each gets terms, pack formats and a rep briefed for the way they trade.
Cash & Carries
Depth of range and pallet quantities on the lines that shift. We keep your fast movers in stock, feed you promotions that pull footfall, and flag dead lines before they cost you floor space.
Food Distributors
Back-to-back supply that fills the gaps in your own catalogue. Consolidated loads, consistent case prices, and a partner who understands you have your own customers to look after.
Retail Chains
Reliable multi-branch supply with volumes held steady across sites. Own-label options, planogram-ready case formats, and one point of contact for every store on the account.
Hotels & Hospitality
Kitchen staples in catering packs, breakfast lines by the case, and dry stores kept topped up. Your rep works around service hours, not against them.
Convenience Stores
Mixed cases so you can range wide without overstocking, sharp cost prices on staples, and the impulse lines that earn their spot by the till.
Markets & Independents
Small minimums and flexible drops for traders who buy weekly. Seasonal lines when they matter, and honest advice on what is selling elsewhere.
The range
A large variety, on purpose
One supplier, one delivery, one invoice. We carry breadth so you can consolidate your buying instead of juggling a dozen suppliers, and the range grows in whatever direction our customers push it.
Ambient Grocery
Canned goods, pasta, rice, oils, sauces, condiments and the staples every shelf starts with.
Chilled & Dairy
Cheese, butter, yoghurts, cooked meats and chilled convenience, moved through a cold chain we watch closely.
Frozen
Vegetables, meat, fish, chips, pastry and desserts, by the case or the pallet.
Beverages
Soft drinks, juices, water, energy drinks, tea and coffee, including the brands your customers ask for by name.
Confectionery & Snacks
Chocolate, sugar confectionery, crisps, nuts and biscuits. The highest margin metre in most stores.
World Foods
Authentic lines sourced through importers we trust, matched to the communities each store serves.
Bakery & Ingredients
Flours, fats, sugars, fillings and finishing lines for bakeries, kitchens and in-store production.
Household & Non-Food
Cleaning, paper, foil and film, and the general merchandise that rounds out a trolley.
If it belongs on a shelf, we can go and find it. Line requests are half the reason we exist.
Sourcing is where we started
Before Flat Out Foods was a wholesaler, we were a sourcing house. Buyers came to us when they could not find a product, or could not find it at a price that worked. The warehouse and the trucks came later. The job has never changed: know the suppliers, know the market, and go the extra mile so our customers do not have to.
New lines, found
Tell your rep what your customers are asking for. We work our network of manufacturers, importers and growers until we find it, then come back with a sample and a case price. If it is not worth stocking, we will tell you that too.
Costs, worked down
We routinely re-tender the lines you buy most. Alternative brands, smarter pack sizes, better freight. When we land the same quality for less, the saving goes on your invoice, not into our margin.
First to the shelf
Because we live in the supply side, we see products moving before they trend. Our customers hear about them from their rep first, with stock allocated before the rush arrives.
How we work
No webshop. On purpose.
we sell through peopleYou will not find a checkout on this site. Every account is looked after by a dedicated rep who visits, takes orders, chases stock, flags deals worth having and drops lines that are not earning their space.
It is a slower way to grow than a website. It is also why our customers stay. A rep who has walked your floor will spot things a webshop never will: the gap in your world foods range, the case size that suits your storeroom, the line your competitor is winning on.
Walk us through your business
Your rep visits, looks at your range, your volumes and what you currently pay. No forms, no scripts. Just a proper conversation about how you buy.
Get your terms and price file
Trading terms matched to your volumes, a price file for the lines you care about, and credit terms agreed up front. You know your numbers before you commit to anything.
Order the way that suits you
Phone, message, or a standing weekly visit. Your rep builds the order with you, confirms stock on the spot and keeps substitutions honest.
We keep working the account
Regular range reviews, cost checks on your top lines and first refusal on new products. The account gets more valuable to you the longer it runs.
About us
The name is a promise about effort
Flat Out Foods began in food sourcing services, finding products and prices for buyers who did not have time to work the market themselves. Wholesaling grew out of that work naturally. Customers kept asking us to hold stock of the things we found, so we did.
Today we supply cash and carries, retail food distributors, retail chains, hotels, convenience stores and market traders. The sourcing habit never left. It is why our range keeps widening, why our cost prices hold up against anyone, and why the phrase you will hear most from our team is "leave it with me".
We are deliberately not the biggest wholesaler you can buy from. We are the one that picks up the phone, remembers what you sell, and works flat out on the gap between what you pay and what you charge.
- ✓A named rep who answers, not a switchboard. If they are on the road, they call back the same day.
- ✓Straight answers on stock. If we cannot get it, we say so and suggest where you might.
- ✓Cost savings passed on. Re-tendered lines show up as lower invoice prices, not quiet margin.
- ✓Line requests taken seriously. Every request gets an answer, usually within two working days.
- ✓No public sales, ever. We supply the trade and we stay out of your customers' way.
Contact
Put a rep on your account
Tell us what you sell and where you are. We will match you with the rep who covers your area and your kind of business, and they will come to you.
Call the trade desk
Monday to Friday, 7am to 5pm. Ask for new accounts and we will take it from there.
Email us
Include your business name and postcode. Line requests and price challenges welcome.
Visit the depot
Unit 4, Milldale Trading Estate
Trade viewings by appointment. Bring your current price file and we will go through it line by line.
- We call you back within one working day.
- Your rep visits and walks your range with you.
- You get terms, a price file and a first order that proves the point.